Research Articles

Quality Customer Relationships™ - The Award Winner


In awarding this prize the judges commented that the Quality Customer Relationships™ blended learning training program was "the exemplar for" and "Best Practice in" training design.

At the annual AITD-NSW Division Training Design Awards held at the Wentworth Hotel on Friday 12 June 1996, Alan and Christine Rands, of Impact Learning, were awarded the Category 2 HIGH DISTINCTION award for their blended learnign training program Quality Customer Relationships.

Only two awards are presented each year, being the High Distinction Award for Category 1 - programs designed by internal staff and the High Distinction Award for Category 2 - programs designed by external consultants.

In awarding this prize the judges commented that the program was "the exemplar for" and "Best Practice in" training design.

Judging criteria for the award included:

  1. good design features
  2. inclusion of learning principles
  3. overall presentation of concepts and package
  4. sense of reality with real life examples and application
  5. a clearly established target environment
  6. the use of measurement and objectivity as opposed to subjectivity principles
  7. use of appropriate technology
  8. up-to-date use of training trends, language concepts and technology
  9. interwoven material using learning principles
  10. evidence of evaluation and assessment of the package to ensure effectiveness of the program
  11. evidence of how the product was trialed, evaluated and changed to improve the effectiveness of the product