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Products: Behavioural Series > Innovation Preference Inventory™




About Innovation

Innovation is one of the most critical ingredients for success in the modern organisation.

Whether applied to process improvement, new products, new ways to market, productivity gains, or strategic initiatives, innovation is essential to just stay with the competition let alone forge ahead of them.

Creating a focus on innovation, and creating an environment where innovation can flourish, is a challenge for CEOs in every Industry.

What is the Innovation Preference Inventory™?

The Innovation Preference Inventory is an exciting and dynamic process of measuring individual preferences in idea generation and innovation management.

The Innovation Preference Inventory is a 96 question profiling tool that identifies personal preferences in generating ideas and managing innovation. It is designed to prompt a deeper understanding of creativity and innovation and gives insight into the way that the individual prefers to be involved at each stage of the process

It is an online questionnaire and report based on the Innovation3 six-stage model of innovation.

The report identifies the preferred behaviour of the individual in each of the innovation stages, namely:


  • Creating the Climate
  • Idea Generation
  • Developing and Exploring Ideas
  • Evaluating Options and Decision Making
  • Making it Happen Implementing Innovation, and
  • Measuring Success, Monitoring Innovation

These six Stages are divided into three groups: the Stages that are the Underpinning elements of an innovative culture, those that are the Creative elements of the process, and those which are the Management elements of the process. We use three colours throughout this report to clearly define to which group each Stage belongs.

Within each Stage there are two likely Roles that can be taken on by individuals, although these roles are not mutually exclusive.

In creating the process, we wanted to create an understanding of the different Stages of innovation as well as a recognition of the importance of each of the corresponding Roles. In this model of innovation, everyone has an important Role to play. As part of the interpretation of your results it is important to understand the potential characteristics and constraints of each Role.

Who is it for?

For facilitators seeking a powerful tool to raise awareness of individual preferences in each stage on the innovation process.

For individuals wanting to learn more about themselves as a self-development activity.

For Organisational Change consultants, or internal HR professionals looking for data on stages of the innovation process that may need attention within an Organisation.

What solutions does the Innovation Preference Inventory provide?

The Innovation Preference Inventory can be used as an input to any of the following processes:


  • Personal Awareness
  • Management Training on Innovation
  • Staff Training Workshops on Innovation
  • Organisational Development Data Analysis

What is special and unique about the Innovation Preference Inventory

The Innovation Preference Inventory is unique in that it measures preferences at each stage of the innovation process without painting an "either/or" picture of the person completing the profile.

The report layout is simple to read, and can be used as an individual, or aggregate report. This allows analysis of teams or organisations to see what gaps exist in the innovation process.