HR Definitions

Employer Branding



What is Employer Branding?

Employer Branding is the image of an organisation both by its employees, internally, and by its current and potential stakeholders, externally. Employer Branding is considered to be primarily the domain of HR professionals and is extremely important in finding and keeping staff.

Employer Branding can be maintained from an internal level by understanding what attracted staff to the organisation, as well as by monitoring staff retention factors in the workplace.

How can Employer Branding be used?



Best Practice for Employer Branding



Related Definitions
Organisational Surveys/Organisational Health
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